From the pictures I like more the E90/92
In my opinion has more personality, I know from far away what car it is.
Also the line on dash for E90 is made to feel luxurious in the right combination of colors.
I don.t like F30 interior. Maybe will be better quality, definitely more technology, but overall E90 for me is Sporty and Luxurious. Simplicity and Beauty I would say for E92.
For F30...not sure yet.