Originally Posted by RPM90
The camo does NOTHING. Do BMW really think some other company will steal their design? Get real.
If anything, the camo makes for lots of negative initial impressions.
Leave the freaking camo off the dang car.
At least then you can really judge what people may think, and BMW may then have information and time to alter a few things if need be.
Doing the stupid camo while knowing that pictures are being taken is silly.
I really have no idea what they think they are protecting.
Take the freakin camo off so that people can actually see what they may be ordering in the future.
If BMW or Audi or whoever, think that camo somehow enhances a desire for the car, then they have it completely wrong.
It actually ticks me off.
The new 1 series was camo'd and it didn't turn out any better than what people were expecting and the majority hate the new headlights.
If the camo were off and people could see the design direction, then BMW would have had time to alter some of the details resulting in greater acceptance and better word of mouth advertising.
I disagree. When I initially saw the F30 in camo I couldn't tell if I liked it or not. Only when it was uncovered completely could I make an informed decision - and I realized I liked it. The camo swirls do play tricks to your vision and throws your perception off just a bit. I though the proportions were off, but now they look just right to me.
They do this party for marketing reasons to get people talking about it (we all like to speculate about what we don't know - i.e. new iPhone or gadget) but it also does help in preserving their design from other car manufactures. It won't be out until mid 2013, that's a lot of time to steal a design or idea.