Originally Posted by JasonCSU
I don't understand why people are so worried about the name. Is there that much attachment to the 3 series moniker? Who cares what they end up calling it as long as it performs well.
History, heritage, brand awareness, goodwill.
It's been a 3 series since the inception of the car back with the E21 in 1975. Changing for changes sake is not what BMW is about.