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      11-14-2011, 04:13 PM   #16
Rich@GTBPerformance
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Drives: 2011 E92 JZB M3, 2000 750iL
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Quote:
Originally Posted by JasonCSU View Post
I don't understand why people are so worried about the name. Is there that much attachment to the 3 series moniker? Who cares what they end up calling it as long as it performs well.
History, heritage, brand awareness, goodwill.

It's been a 3 series since the inception of the car back with the E21 in 1975. Changing for changes sake is not what BMW is about.
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