Originally Posted by JasonCSU
Is there that much attachment to the 3 series moniker
I'm pretty sure the 3-Series whether it be sedan or coupe is BMW's bread and butter. So yes, there's more to the 3-Series moniker than just the badge on the back of the car.
But with that said, sometimes you just have to move on similar to what Apple did to the MacBook, it was their laptop and they ended up killing it in favor of the MacBook Air.