Agree with many who say the new badges for each line are overkill. The 3 lines are basically just the old packaged options. However, I suppose the problem comes if, say, you like the Sport Line interior and the Luxury Line exterior. Then you appear to be out of luck.
The exterior is sleek and, to me, a vast improvement over the E90. I still find the dashboard with that sweep of plastic on the passenger side to be odd and ugly. It's so bad, it's almost a show-stopper because it's difficult to avoid looking at it when you're sitting in the front.