I wonder how much superbowl ad time they bought? I like the new approach, adding humor, rather than insult like 335d did, or joy. Everyone knows it's a serious sports sedan, what the 3 was missing was gizmos that Americans, in general, are all about when comparing new cars and the E90 was spartan on interior style and options. It's still missing one feature I would like to option - ventilated seat package.
2011 E90 335i M-Sport 6MT Alpine white - saddle brown
2012 E70 X5 35d Sport Activity - Alpine white - black
2005 Toyota 4Runner 4WD Sport Edition Silver