Sad. The new marketing slogan may as well say: We only make, one thing: The ultimate Toyota Corolla for young professionals and newly affluent families.
What happened to the ultimate driving machine? What does hands free trunk opening have anything to do with an ultimate driving machine? Reading texts? Comfort access? Cool and all, but too pedestrian and soccer-mommy oriented marketing for a brand that claims to make "ultimate driving machines".
"... but really, you just gotta ... you just gotta turn it all off, boys! You gotta turn it all off and you gotta wreck some tires! That's what M cars are all about, isn't it?"
-Chris Harris on the f80 M3