Originally Posted by Shuttlegoose
all of those new tech things matter now. For the enthusiast, which everyone here is, sure we want the most pleasurable car to drive. Well balance, fun, quick and so on. For the 99 percent of the population that isn't an enthusiast, they like cameras, and tech, and keyless. They still need to market the car to the overall population, not just us
Exactly. Sometimes i think most users here fail to forget that enthusiasts make up probably less than 5% of bmw's customers. Bmw is doing what they have to to stay compatitive and this marketing campaign targets the audience they need to go after. Plus they are funny, i had a positive reaction to them. I've seen some real corny car commercials recently.