Been off the board for a while, sold my 07 E90 335i over a year ago and have since defected to the 4 rings (A4 Avant).
frequent the board every so often, kinda had to comment here. Love the discussion about the ads, but what struck me (and maybe this is just the sound settings of the you tube versions) is the cheap and hollow sound of the car doors opening and closing, especially on the heated steering wheel commercial. Small and minor I know, but that is the impression that is hitting me and it doesn't leave me with the feeling that I just saw a luxury brand commercial.
Also, and not to knock VW, but the commercials have a VW/Hyundai feel to me, again not premium.