Originally Posted by iwannabimmer
Or BMW is trying to capitalize on the fact that many people will try to grab (or are in desperate need of) the first models at the dealerships and therefore make as much money in the beginning as possible.
I'm just so happy I'm not in a need of a car for another 2 years. When my time comes, I'll bargain the hell out of the car I want. At the end if I don't get what I want for the price I want, I'm walking away to the next thing. I've never been loyal to any brand and will never be....I'd like to drive a BMW but I don't need to drive a BMW...if you know what I mean.
Ususally its to be able to showcase all the new features to customers. Alot of dealers try not to even sell their lauch cars right away so they are able to display them and walk customers through etc.