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      02-13-2012, 12:55 AM   #27

Drives: E90 325i
Join Date: Sep 2010
Location: Hong Kong

iTrader: (0)

Originally Posted by clarence View Post
More "Western" cos the main brand building exercises by various brands were mostly done during the 60's/70's/80's, when China wasn't even a blip on the radar. The main objective was to establish the brand locally & both Mercedes & BMW did successfully during that time.
Nowadays a lot of local HK car buyers are either Western educated or have lived overseas, therefore local consumer tastes are very mature.
HK is still the beach head for marketing new products as local HKers are seen to be very receptive of new techs/styles. As a matter of fact, the HK is one of the initial launch markets for the F30 in Asia.
But why would China be on the radar back in the 60's and 70's in the first place? They were closed off and in the throes of the Cultural Revolution then. In any case, I think China and Hong Kong markets have very much gone their own way now. The tastes and preferences of mainland buyers are not quite the same as those of Hong Kong. In that respect, HK is not really a "beachhead" for the mainland market like it was in the 90's and early 00's.