Originally Posted by stampchez
You should be able to use BMW Apps via bluetooth. Being forced to use the cradle really limits its use.
iOS for iPhone does allow apps to pair and connect with other devices over Bluetooth for sharing information (i.e. connecting and playing games or sending files), so if BMW put some extra effort into the BMW Connected app, then they could certainly integrate that. There's nothing (it seems) that iOS is preventing from them building that in.
Maybe they should tweak the iDrive OS a little bit for it to work?