For me, the interior photos are the most telling visual comparison. Look at the lack of attention to ergonomics in the Audi. It's cluttered and confusing. When the car is in park, you have to squeeze your hand between the lever and the controls to use them. Hilarious lack of planning.
As for the exterior, I still think the F30 is ugly. Front does not flow with the back (which is E90-ish).