Originally Posted by WW335
Because Audi has a A5/S5 which they sell for a premium over the A4/S4 even though its the same car(pretty much), so this is BMW's chance to do the same. Call it a 4 series and increase the mark-up of the coupe over the sedan!
Do your research before making such a claim. BMW has always charged more for their coupes then sedan form. Ever think to realize bmw is the trendsetter with the different model names for coupes and sedans... ever heard of the 5 series and 6 series, M5 or M6? In your eyes BMW copying audi LOL!