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      07-23-2012, 08:19 PM   #18
BMWBoss
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United_States
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Drives: E92 M3
Join Date: Apr 2008
Location: New Jersey


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2008 BMW M3  [0.00]
I think renaming the M3 is an unwise business decision. The M3 is an iconic brand in and of itself. Getting rid of the name means also getting rid of the brand recognition and brand equity the M3 badge carries.