Originally Posted by jmatero
It's unfortunate that BMW is using the starter to re-start the motor with auto start/stop. The Mercedes-Benz approach for their non-hybrids is non-intrusive and you'd never care about turning it "off" as a feature. When the motor shuts down in the Benz, the stroke on one cylinder intentionally stops full compression. To restart, they just fire the plug and it smoothly spins back up. None of the CRANK-CRANK-SHUDDER in the BMWs.
This is a good point.
I personally do not like the feature, I think it's annoying. I have retrofitted it to my 2008 M3 just for kicks, but keep it off all the time. It also remembers my last setting - this is a coding option located in the IHKA unit called "MSA_MEMORY"