I think its just a shift in how we expect cars to operate goes against 100 years of conventional wisdom on cars operation. We have to remember that this is going to end up on EVERY car as we are quickly approaching the absolute max we can get from the ICE in terms of efficiency. Cant avoid it forever.
10% increase over a large population of vechicles is probably the single largest improvement ever.
E90 328i Sport & Prem // R52 MINI S JCW // X3 x35i
62 Mini Cooper 997 // 62 Vespa // Laphroaig 30-yr