Originally Posted by hwelvaar
Gran Coupe / GT ... They are ugly... I mean... Seriously...
Yet there must have been a business case for them.
So what kind of people buy this? What describes the target market for these things?
The 5 Series GT is wickedly ugly, but apparently they sell as many of them in China as they can build.
Personally, I think the 6 series Gran Coupe is the most attractive current BMW design. It is quite a bit more expensive than an F10 5 series, but the 7 series really is a different car for a different audience.
Not so sure about the 4 series Gran Coupe. It will be very sharp, but I wonder if it might simply split the target market between the 3 and 5 series in a not good way, versus attracting more people to BMW overall. I guess we'll see.
Clearly BMW is exploiting the advantages of platform design; there would be no other way for them to be able to afford to bring so many similar cars to market like this.