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      08-16-2012, 06:25 PM   #26
WilliCO's Avatar

Drives: 2013 F10 535 xDrive MSport
Join Date: Jan 2012
Location: Denver

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Originally Posted by hwelvaar View Post
Gran Coupe / GT ... They are ugly... I mean... Seriously...
Yet there must have been a business case for them.
So what kind of people buy this? What describes the target market for these things?
I wonder...
The 5 Series GT is wickedly ugly, but apparently they sell as many of them in China as they can build.

Personally, I think the 6 series Gran Coupe is the most attractive current BMW design. It is quite a bit more expensive than an F10 5 series, but the 7 series really is a different car for a different audience.

Not so sure about the 4 series Gran Coupe. It will be very sharp, but I wonder if it might simply split the target market between the 3 and 5 series in a not good way, versus attracting more people to BMW overall. I guess we'll see.

Clearly BMW is exploiting the advantages of platform design; there would be no other way for them to be able to afford to bring so many similar cars to market like this.
2013 535i xDrive M-Sport | 2005 545i Sport (Retired and missed) | 2001 X5 3.0 Sport (Retired)