Originally Posted by Matski
Nope not at all.
And, to be honest, since most of the people on these forums are (or at least claim to be) enthusiasts, then not only will we not be confused by it, but we'll memorise all the F numbers, understand all the engine options, start threads about the colours, and we'll be able to pick the sport's from the M-sports, from the Luxurys from the Moderns from the Urbans and the SE's and the ES's.
Am I enthusiastic about BMW? Yes.
Do I think their vision, planning, products and philosophy are above scrutiny and question? No, I do not.