Originally Posted by visualguy
Pretty amazing advancements in manufacturing technologies to enable making so many different models at the same time in a cost-effective manner.
That's the case actually.
Notice how BMW's share a lot of components throughout the lineup. Gearbox, chassis, engines, interior parts etc. etc.
The only thing changing is the shape and size, and that allows companies to segmentate even further without increasing the production costs.
New models means new customers from different segments. You can even reach to the smallest niches with this business strategy.
It's the new trend in automobile market... VW group started it... And BMW has to follow in order to stay in the game.