Originally Posted by barcius
I think it will be very cannibalistic to either coupe or sedan. It will be very interesting to see how much true incremental sales BMW will deliver with it.
I don't think it will. The sedan will not lose sales to it due to its higher price tag. There are still non enthusiasts who are going to like how it looks but not want to justify an extra 5k just for the looks. They will stick with the sedan. Then most people that want a coupe are going to want a real coupe with two doors, once again just for the look. People who come in looking for a coupe in the first place are not worried about seating four people. This is why they are even in the market for a coupe.
What i think will happen is it will create a new market and be either a slow/hot seller on its own. time will tell