Originally Posted by Sprocket
I think the main point from Apple's point of view of the new connector is exactly that it is smaller. This frees up (very) valuable space for other components and possibly the thinner design. So while it may cause us some trouble, I think they did it because it was necessary not just to mess with us.
It's smaller, it's faster, you can move much more data through it which is essential in the future, and it's proprietary. That's all Apple needed it to be.