Audi has become the most balanced, something BMW usually excels in. I really have to give Audi their due for what they have done in a little over a year. I was one of those naysayers that said there would be no way Audi would outsell BMW and would never be up to par in terms of driving and here we are today where Audi looks like they will surpass BMW and their lineup seems to be better driver cars.
From a BMW perspective, it really is unfortunate to see the direction they're heading in. I'm not saying the F30 and F10 are bad cars, they're great cars but in ways we don't expect them to be. With the playing field being pretty much even across the segment (forced induction, power steering), BMW isn't doing a good job at differentiating themselves like they were when they were using N/A engines.