Originally Posted by bimmerjph
And I am pretty sure that Audi had the S-Line BEFORE BMW came out with the M-Sport line, so its more like BMW had to create the M-Sport line.
S-Line and M-sport are both marketing BS (as far as naming is concerned) if you ask me.
Nope, BMW came out with S models way back in the 3 series history. In E30 we had the 318iS, 325iS, etc they were same as 318i and 325i but with sporty styling tweaks, alcantara cloth, basket weave wheels, blacked out chrome, much like M Sport today. Audi copied the S and BMW moved on to M.