Originally Posted by Antares
I was told that here in Europe the price is going to be only slightly less compared to the 5er limousine with the same engine.
Explanation: Mercedes is selling the E Coupe (technically a C Class) for substantially more money compared to the 3 series Coupe. The "4" name should fix this margin-earning and image problem.
The Mercedes E Coupe is technically an E Class coupe. There is also a smaller C Coupe based on the C Class. Above the E Coupe, there is the bigger CLS which I suppose is technically the coupe version of the S Class. As far as match ups, it would be something like this:
BMW 3 series --> Mercedes C Class sedan.
BMW 4 series --> Mercedes C Class coupe
BMW 5 series --> Mercedes E Class sedan.
BMW 6 series --> Mercedes E Class coupe and possibly CLS
BMW 7 series --> Mercedes S Class