In the UK, BMW 3 and 5 series cars are considered small executive and executive cars respectively. In other words: rep mobiles. 6 Series and above are considered to be in the luxury segment.
The 3 Series outsells the Ford Mondeo (the original rep mobile) in the UK.
I am restricted by my parking space at work to a car no bigger than the 3 Series. I would have preferred to get the 6 Series 640d M Sport Gran Coupé, but fortunately or unfortunately it would not fit. But I am more than happy with my purchase, especially as the 3 Series is more space efficient, has a slightly bigger boot (trunk) than the Gran Coupé and would be easier to drive and park on the crowded, narrow London roads. The money saved will go towards my favourite charity: ME!
Present: Superman 330d sDrive M Sport + Toys (Auto Car: 0-60 in 5.5s, 0-100 in 14.2s, 30-70 in 5.1s)
Ordered: Red Tornado Golf 7R 5 Dr, DSG + Toys (Top Gear: 0-60 in 4.5s, 0-100 in 11.5s, 30-70 in 4.0s)