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      11-19-2012, 04:53 PM   #174
First Lieutenant

Drives: Z4 3.5is, 335i
Join Date: Apr 2010
Location: Baton Rouge, LA

iTrader: (2)

I think the 335i is definitely marketed towards customers like me:
1. Enjoy the most power possible
2. Like lots of options (Don't come standard on BMWs)
3. Most importantly: The difference in 24 month lease payment in identically equipped cars (minus the lights on the 328i) is less than 100$ per month.
4. My lease payment is tax deductible since I use the car for work.

Of course there are other demographics that they target, but for me less than 100$ per month (before tax) is the clincher
Gone but not forgotten: 2008 BMW135i Vert
Gone but not forgotten: 2011 MB C63 AMG

Added: 335i, BSM/BLK, M-sport, Sp. Auto, Prem, Tech, HK, 19", lots of Plastidip, H&R Sport, 245/255 Ventus V12