The whole world and his wife knows that the BMW F30 Series is a superior product. I also have a Mercedes C Class 350 CDI Sport and its not a patch on an F30, any F30.
The UK is a pretty neutral country as far as car buying habits are concerned. BMW rules the roost here and for good reason.
The ATS might be a good car, in America for Americans and I will never know or want to know. I personally dislike it's looks and it would be suicide to purchase one of these as it's value would be less than a can of beans as it is driven out of the showroom. Additionally, the reviews of it in our magazines have been rather lukewarm.
Present: Superman 330d sDrive M Sport + Toys (Auto Car: 0-60 in 5.5s, 0-100 in 14.2s, 30-70 in 5.1s)
Ordered: Red Tornado Golf 7R 5 Dr, DSG + Toys (Top Gear: 0-60 in 4.5s, 0-100 in 11.5s, 30-70 in 4.0s)