All a matter of taste and who posts. I looked at the M-Sport package and opted for Sportline due to if I was going to have the M badge, it would be on a true M car. I just need to come to terms with the cost adder for that badge. Who knows. I get a new car every 3 years. Maybe an M is in the future come 2015. Will have to see how the new M3 sedans look and are priced. But for all the 3-series cars I see on the road, I'm the rarity with the F30 and for all the E90's I see, fewer than 10% are M-Sport. I think many those who post on this site are the enthusiasts with the M-Sport and Sportline packages. But in the end, all are 3-series lovers.