Personal preference and opinion.... But I honestly feel the msport looks like a different car vs. the other lines. Don't think I would have personally picked up the f30 had the m sport not come out. Could I buy an M3... Yes. But I want an everyday driver that is skewed to sporty without being a pure bred track car (which I feel the msport w all the goodies is). Sticker price for my car was $75k... So for all of those who make the assumption that an msport is a "poser car", relative to how I equipped my car... The price difference for an m3 isn't all that far off.
+ I have yet to see another msport on the road to date.
2013 335i ///M-Sport
| + 2015 X3 28i xLine