It's a sign of how silly car buying still is that we even have to ask a question like this.
I live on Long Island and bought locally. I paid an amount equal to the SUM of:
1. The wholesale price from the bmwconfig.com site
2. Full list price for the iPhone snap in accessory...$250
3. $575 in fees for MACO, training service, documentation/plates, NY tire and inspection
4. $950 dealer markup
MINUS $1000 for the team USA drive event coupon.
Some people would call this deal "$50 under invoice". I think such a lable is misleading and foolish.
Did I get a good deal? Sure. A great deal? No.