I left a couple of options off my F30 that I had on my E91.
Electric memory seats are cool but £900+ and I'm the only one that drives the car. Not really worth it for the odd occasion the seat is moved. And on contract hire it's considered to be an option that adds next to nothing at resale so you pay through the nose every month.
Comfort Access was great for getting in the car but particularly dumb when locking I thought. Might as well use a key to lock it for how convenient it was.