Originally Posted by ZMM_OMG
If one went after every Individual option, I'm sure it could go even higher than that.
Last time I heard, individual paint was around $3,500. Not too sure about the cost of an Individual interior. Still dreaming of EBII over Saddle Brown or Everest Grey.
For the E9x M3s, the Individual paint was $5K. Individual interior was around the same price, maybe less depending on what you had done.
I don't even know if Individual for the 3er (non ///M) makes much since for BMW to offer. Once you get into the $70K range, the type of person who will go that route is probably more inclined to go up in performance (think M3), or just bump it up another couple of notches for a 5-series or 6-series.