Originally Posted by WJGreer
Don't spill your coffee on that iDrive knob!
Base price on a 535 is $53,100. It's $76,000 for a 640GC - That $23,000 spread means that there is a whole different target market for each car.
Base price on a 335 is $42,800, $36,500 on a 328. I just don't think BMW can get away charging $60,000 base for a 4 series GC. I'd guess more like a $5000 to $7500 premium over the F30. Which means the spread will be smaller and the chance to cannibalize F30 sales will be more real.
No question that this is an obvious risk for BMW; I have no doubt they have considered it carefully. I just have no idea what their conclusions might have been.
Well, considering they're putting the car into production, I would guess that they concluded cannibalization of sales would not be a problem. Even if the GC stole sales away from the regular 3 series, who cares? That's still a BMW being sold.