Originally Posted by rjberry
Wow! They really do increase the cost for you. All told, my individual options came to just a shade under £3000 ($4800). That was the paint, the interior leather and the trims.
For more information there's this:
I don't know if any of it will come to the US market but it'll give you an idea of what there is.
Yeah, we pay a lot for individualization, but the molestation without any lubricant is free.
The Individual catalogue you linked to (thanks) shows their suite of pre-selected individual options, but my understanding is that it's also possible to have them do "one-offs" if it's approved by BMWAG. For example, a friend of mine has a U.S.-spec Dakar Yellow e46 M3 and some ///M owners have had success getting customized stitching colors on their interiors.
Need proof? Check out this e90 M3 in Atlantis Blue Metallic...
Or this e90 M3 in Dakar Yellow...