View Single Post
      11-30-2012, 05:47 PM   #80
hans007
First Lieutenant
3
Rep
302
Posts

 
Drives: 2013 328i estoril blue
Join Date: Aug 2012
Location: culver city, ca

iTrader: (0)

Quote:
Originally Posted by WJGreer View Post
They would probably look for incremental sales at least equivalent to the R&D costs of an additional model.
i'd figure it really won't cost that much more to design a 4GC given it is still mostly the same.


mercedes when they made the CLK (now e-class coupe) supposedly made $10k more per car if someone bought a CLK over a C sedan.

if anything , you probably get the best value buying the cheapest member of a platform from BMW. so the F30 is probably the car where BMW makes the least money per unit. or the f10 528i.

its kind of like if you bought a regular 911. someone who buys a GT3 RS is paying a lot of incremental dollars to support your platform.