Originally Posted by ZMM_OMG
In case people haven't been paying attention, BMW have been their fair share of competitions lately.
I assume that you meant to say "have been (losing) their fair share of competitions lately" ?
Your statements are all fair comment and true. But I do not think I could ever get my head around Cadillac's past reputation, both for the product and for the GM dealer culture. IMO, these remain the biggest handicaps for Cadillac to overcome.
The initial ATS sales are apparently mostly coming at the expense of CTS sales, which have plunged by 40%. GM has responded by cutting CTS production. I doubt that cannibalism within the marque was GM's sales objective.
Whether Cadillac becomes a serious threat to BMW's many loyal fans remains to be seen, but as you so correctly said, "competition is good for the breed".