Originally Posted by DerekS
The initial ATS sales are apparently mostly coming at the expense of CTS sales, which have plunged by 40%. GM has responded by cutting CTS production. I doubt that cannibalism within the marque was GM's sales objective.
Whether Cadillac becomes a serious threat to BMW's many loyal fans remains to be seen, but as you so correctly said, "competition is good for the breed".
The all new CTS comes out in 2013 is the main reason for lower sales. Whether BMW fans like it or not they are losing sales to the ATS. I am a case in point. Also my dealer has pointed out alot of their sales have come from the German brands. Time will ultimately tell, but alot of BMW fans are in denial. I agree competition is good and we need to keep BMW in check.