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      12-02-2012, 02:34 PM   #20
Jamesons Viggen
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Drives: '98 M Roadster stg 2 S/C
Join Date: Jul 2012
Location: New Jersey

Posts: 3,538
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I took some automotive design and marketing classes. We did a case study showing focus groups on the first CTS.

The badge was covered and people had great things to say about the car. When it was revealed it was a Cadillac everyone kind of cooled off to it. People said things like well if it was a Lexus or BMW I would have been a more interested buyer.

I think this stigma is still there, only less severe.

Fact is the ATS was the ONLY other car on my radar when looking at the F30.
'98 M Roadster stg 2+ S/C @ 13psi(cracking 500hp this summer) +'13 EBII M Sport 328i 6mtFOR SALE
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