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      12-05-2012, 01:54 AM   #358
Antares
The Garden of Evil
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Drives: dark-blue coupe
Join Date: Sep 2012
Location: Europe; rolling between Italy and Slovenia

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Quote:
Originally Posted by RPM90 View Post
I too question that BMW's decision always proved to be correct. That sounds like marketing talk to me.
Sorry Scott, I know that's your job, nothing wrong with keeping positive.
The 7 had to be fixed to improve sales. According to Scott I could be wrong.
But, did the 7 sell at it's best volume because it included the newish China market to help those sales?

The previous 5 was a bad styling decision, and BMW had to correct that to regain sales, and it worked.
Recent sales of the new 5 and 7 models are quite successful in sales numbers compared to their previous iterations.
I didn't like the initial E90 and happily it was finally corrected with the face lift. The Msport version was especially nice.
Quote:
Originally Posted by clarence View Post
Point 1 - BMW were on the backfoot already at launch, forecasting at the last minute (correctly) such low sales.
Point 2 - Shows that they've wasted lots of resources (R&D, marketing, aftersales, technical etc) on just 20k units of sales p.a. (around 1.5% of total annual sales), & quite a lot of those sales are cannibilised from the F1x & F01.
Point 3 - It shows that the GT line is not the panacea to BMW, & it is not & won't be the saviour to BMW AG. It contributes too little to the bottom line & failed to create a new niche (which is in itself undefined). It is irrelevant to the future success of BMW.
Point 4 - Just 20k of sales is needed to tarnish the image of BMW to some in the lay public, by making a car with dumpy styling, compromised driving dynamics & interior packaging, poor 2nd hand residule values & frequent discounting on new cars.
+3 to the point