Originally Posted by ironysatire
btw, I suspect a lot of F30 drivers go with the 328 rather than the 335 so that they can load up on other options? How many of you consciously did that? BMW seems to have thoughtfully arranged it so that we all spend the same amount of $$ on the car, no matter how we choose to power it.
I'm not personally in that camp, but you've definitely spotted a trend there.
Certainly the 328i delivers very respectable performance, segment leading indeed.
BMW has stated in the past that the trend is for even the less expensive cars (1 series, 3 series) to be optioned up with Nav, leather, etc. Buyer just become more accustomed to premium interior features, and don't mind trading some performance to gain creature comforts.