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      12-09-2012, 11:00 PM   #30
Major General

Drives: 340i M-sport AT
Join Date: Mar 2006
Location: Chicago

iTrader: (1)

Originally Posted by SamS View Post
Why would you assume there is $0 cost for programming, testing, etc., for this capability? Just like most things in life, there's good, better, and best. You gotta pay to play.

If a regular 335i could do it, it might take away sales from an M3. BMW know what they're doing.
It's your assumption that I said it would cost $0.
That is not what I wrote.

The cost to implement a driver selectable system is much less than having to buy an M.
I highly doubt that adding a driver selectable system will take away from M sales.
You have a flare for hyperbole.