Originally Posted by WJGreer
Just no idea how this doesn't totally cannibalize F30 sales.
It all goes on their bottom line sales figures though, and it may stop people looking at other brands slightly sportier offerings. Plus it will be more expensive, so the extent of the cannibalization will probably be limited to the larger engined models, rather than the smaller engined offerings that probably make up the vast majority of global 3-er sales. Will it affect the profitability of the overall 3-er range? I don't know, but I'm guessing not.