Originally Posted by DerekS
Apart from the stylistic handicap faced by the ATS, there is a huge cultural one presented by GM dealers; they haven't a clue as to what makes a BMW/Mercedes/Audi owner tick.
I disagree on the styling, as I actually prefer the ATS to the F30, but to be fair, neither does much for me. But the dealer comment is spot on with where the real issue lies. The only customer ticks that they truly understand are the ones with pacemakers.