Originally Posted by J1n
I think alot of ppl buy a BMW just for the brand.. many will be happy owning a 320 318 520 (aka base models) just throw in a sunroof and probably rear sensors. I think the selling approach needs to change.. (it is not the ultimate driving machine if you dont get the crucial options)
.. It may be the only way to keep prices competitive.. If i wanted a 8 sec car that is reliable and has good fuel consuption.. any other car will meet that criteria.. (Accord Euro, Passats, etc).
This may be true, but I think the cachet of the BMW logo plays a part in all our decisions to part with our hard earned. In other words, if your F30 had a VW badge or say a Skoda badge, would you still buy it even if was $10K or even $15K less? I probably wouldn't.