Originally Posted by Fraggy
...I kinda see it like this... If we think of a company's mission statement, either BMW changed theirs, or is simply not following it anymore. ...
BMW's Mission Statement:
"The BMW Group is the world's leading provider of premium products and premium services for individual mobility."
What do you see that's inconsistent with that statement? It's been that for quite some time now, and BMW appear to be achieving it.