What are the F30 haters even doing in this forum? Don't you have your own forums to circle-jerk in? You really think anybody here wants to hear you talk about the F30 puts sand in your vaginas?
Pro tip: The 3er has been seen as an entry level badge whore car in the US since the E30 so I don't think we need to worry much about "brand dilution." The main "status" it confers in America is that of "poser" or even just plain "asshole." The 3er never
got you much as a status symbol.
If you don't care about that they're nice cars, and a F30 328i sport line on all-seasons will put up cornering and acceleration numbers like an E46 330i ZHP on staggered summer tires according to Car & Driver's test numbers. Then of course the "enthusiasts" will move the goal posts away from measurable performance to "soul" or some other fluff like that.