Originally Posted by The Economist
And the 335 does compete with the S4, but it certainly does not feel as special in the line up as the S4 does in the Audi line up. Perhaps that is what BMW was trying to accomplish with the M Sport line but is has fallen short.
In terms of exterior design, I much prefer my 335i M Sport to the styling of the S4. Perhaps I'm a rare enthusiast in today's Canadian market, since I prefer the benefits and simplicity of rear wheel drive.
No question that BMW seems to push the 328i (the volume seller) and Xdrive, while the 335i (especially M Sport) seems to have been ignored by their marketing.