Originally Posted by DerekS
For each Xdrive sold, BMW's profit increases by well over $1000 per car ! It's no wonder that they and their dealers PUSH Xdrive and try their best to convince folks that they NEED Xdrive.
BMW has done an outstanding job marketing Xdrive, so much so that almost 90% of 3 Series ordered in Vancouver are now specified with the Xdrive option.
LOL, thats a good one, you can say the same about every option on the F30, it increase BMW's profit margin. In fact, lets take it one step further, your BMW itself is a profit generator, you can buy a much cheaper car and it will still get you around, instead, you choose to pay extra for the roundel. I guess the BMW marketing department fool you too