View Single Post
      01-08-2013, 05:25 PM   #89

Drives: 2013 335 Xdrive
Join Date: Apr 2006

Posts: 434
iTrader: (0)

Originally Posted by The X Men View Post
LOL, thats a good one, you can say the same about every option on the F30, it increase BMW's profit margin. In fact, lets take it one step further, your BMW itself is a profit generator, you can buy a much cheaper car and it will still get you around, instead, you choose to pay extra for the roundel. I guess the BMW marketing department fool you too
I think he also forgets that BMW also charges extra for xenons on some vehicles and they used to charge extra for dynamic stability control. Foolish buyers eat up the marketing and pad BMW's profits with these frivilous and unnecessary safety features